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Emotions guide decisions: While we like to think of ourselves as logical beings, it is actually our emotions that inspire our decisions. Positive associations lead to repeat decisions: When someone makes a decision that leads to a positive outcome, they are more likely to make adidas gazelle og wheat orange the same decision in the future. Without emotions, there are no decisions: If a person has no emotional connection to the outcome of a decision, they are less likely to actually make a decision..

B. (1999). Corporate social responsibility: Evolution of a definitional construct.

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